Corporate identity helps organizations to answer questions like “Who are we?” and “Where are we going?” A strong brand is best expressed when it is supported through a variety of mediums, from your website to your business cards, esignature and beyond. What’s more, a great brand is evident in the details such as how the attendant answers the phone at your business when a customer calls. The best brands provide a sense of recognition that also generates an emotional response. Your customers should be able to connect to your brand to such a degree that they feel a sense of ownership… And belonging. Consistent delivery of this brand helps to strengthen and amplify its presence in the in the public arena.
When enhancing an existing brand, we work with our clients closely to understand the history of the brand and the challenges the client may face. We consider what the client is trying to say and to whom.
We explore how a brand is currently expressed and work for adjust its expression until a strong resonance is developed between the brand, the expression, and the audience.
WEBSITE DESIGN & DEVELOPMENT
Beyond designing websites or re-skinning an existing site, we strive to create online experience that directs the visitor to the information they seek, and take action that the client desires. When considering the design of a new website, first we work to understand the audience and the outcomes our clients seek to derive from each visitor experience. (Essentially, what action do they want the visitor to take).
Building websites with intent incorporates many skill-sets in both the production and maintenance. The different disciplines within of web design include; graphic design for web, interface design, authoring; including standardized coding and user experience design and search engine optimization. Web development is a broad term for the work involved in developing a website for the World Wide Web. This can include web design, web content development, client liaison, web server and network security configuration, e-commerce development, social media integration and more.
We manage the process from initial project outline to storyboard to final testing. Call us for a discussion on how can help build not only a powerful online presence, but a powerful marketing tool for your company.
WEBSITE SEO & MARKETING
So many clients imagine that once a website goes live… It’s done. Actually, it’s only the beginning. What good is your website if no one sees it? Building an audience is essential. This is where the art of SEO and the science of Online Marketing meet and make the difference between a few visitors or a few thousand.
Investing in a consistent and powerful online marketing strategy is both invaluable and trackable. This requires vision, an optimized website, competitive analysis, a strategic plan and monthly investment in both ads and management.
An aggressive approach such as this will deliver results. The analytics of your ROI are reviewed regularly to ensure that your investment is producing optimal returns and KPIs are being met.
CONTENT: TURNING A PHRASE
Finding just the right tone to speak “with” your audience rather than “at” them is essential. Our content creators and writers work to craft engaging content, to shape your story, to incite action and conversion. We strive to keep content brief, but powerful… And effective. Here’s how:
Understanding Your Audience: What motivates your customers to take action? What objections might get in the way of a purchasing decision. How do we overcome those objections?
Learning the Language: Every industry has a language all its own. We research the phrasing, terminology and linguistic rhythm found in your industry. We then apply this style to serve the needs of your project. The end result? Content reads as though written by an insider… It looks like it might have been written by you!
The foundation of visual design, graphics are the expression of your brand’s assets. These include elements such as logos, signage, sales collateral, and corporate identification. Graphics are also the basis of much of the work we do, from book design to multimedia segments.
CREATING THE IMAGES: MOVING & STILL IMAGES
It remains true today; The right image is STILL worth a thousand words. Images, both still and moving have the power to convey the most important aspects of your company… At a glance. Investing in a short video vignette can be one of the best investments you can make in your business. Why? Because cinema-quality commercials and vignettes have the virtue of image and sound, and the ability to create audience engagement that is second to none. And who knows? Your video just might be the next to go viral!
We are privileged to shoot, edit and produce both photography and video vignettes, largely in-house. This level of control allows us to create exacting, intimate portraits for our clients. Your impactful story can be told in a 30 to 90 second video that only drives traffic to your website, but to your front door. Our Head of Video Production is a VHS alumni who thoroughly enjoys bringing a sense of cinema magic to every piece we produce. Our Head Photographer is an accomplished professional with mentions in National Geographic™ among other recognized publications.
Every project needs to start with a strong foundation. In recognition of this, we seek to establishing a strong and cohesive visual identity that will cross platforms effectively and ensure that your brand does not get lost amongst the noise of your competitors.
At the onset of your project, we establish a comprehensive project schedule based on the consideration of your needs, financial, as well as practical. To avoid surprises, we provide regular updates, allowing you to assess the progress of the project and to participate as much as you like (and timelines allow).